"You've heard it before: the '90s is shaping up as "The Decade of Network
Marketing."
Network Marketing is considered by many to be America's fastest-growing
method of marketing and distribution. It's growing at a rate of between 20 and 30 percent per year, independent of the broad economic cycle of recession and
expansion.
An estimated 10 to 12 million individuals are participating in the industry in
America alone. With the extraordinary growth of Network Marketing in Canada,
Mexico, the Pacific Basin, the Far East and Europe, this number could easily
double by the turn of the century.
Well over 50 percent of all homes in America purchased goods or services through Network Marketers in the past year, and that percentage continues to grow.
Approximately 10 percent of all American households have one or more people
directly involved in part-time or full-time Network Marketing careers.
Network Marketing Makes - The World Takes
Many of our emerging new communications technologies have been used and, infact, pioneered by Network Marketers. Perhaps even more revealing is that many major consumer trends were spearheaded by Network Marketing enterprises.
Not long ago, vitamin and mineral supplementation was a concern for only a small percentage of the health conscious population. 40 years ago, pioneering nutritional Network Marketing companies began to champion food supplements to the general public. Today, vitamins are a standard supermarket item.
What's more, these early Network Marketing companies were leaders in offering all natural formulations, a claim made today by every leading manufacturer.
There are many other examples. The weight loss "diet in a can" phenomenon
began in Network Marketing Network Marketing pioneered environmentally safe packaging, and "natural," no-preservative products free of artificial ingredients.
Network Marketing has been instrumental in raising public awareness on all of
these innovations - again, long before it was fashionable.
The small, in-home filter business exploded into a multi-billion-dollar industry as a result of Network Marketing companies.
How about long distance telephone service?
Can you remember when "Ma Bell" was the only game in town? Well, over
3,000,000 customers were taken away from AT&T by Network Marketers
representing Sprint and MCI, and there are thousands more "reaching out and
touching someone" new every day!
In almost every field imaginable, innovations are successfully being brought to
market by Network Marketers around the globe.
Why? Great question!
One big reason, perhaps the biggest, is money.
The High Cost of New Products
The cost of bringing a new product to market is astronomical. Research and
development costs are only the beginning. Millions soon grow to tens, even
hundreds of millions for the most modest of new product introductions.
Did you know that the marketing tests for a single new product, just to see if it will sell in 10 or 20 stores, can cost a million dollars or more? Expenses add up, such as free case samples, merchandising displays, warehouse slotting fees,
broker-wholesaler-jobber commissions and incentives, co-op advertising, and
couponing. And this list doesn't include expenses for a whole new production line back at the factory; sales cost, new packaging, inventory, regional TV, radio and newspaper advertising, and much more.
Is it any wonder that the "little guys" - companies with less than a few hundred
million dollars in annual sales - have been priced right out to the market? It's a
game only the corporate superrich can afford to play.
Do you know that giants like General Mills require a minimum of $20 million or more in sales to make just one product viable? Or how about the cost of
advertising: 30 seconds of Super Bowl ads cost a whopping $800,000!
Do you have any idea how many millions of dollars McDonalds spent to get you and me to hum, "You deserve a break today …"? Hundreds and hundreds!
Now, if you had a great new product or service, and didn't happen to have $10
million lying around to bring it to market, what would you do?
You'd consider Network Marketing, that's what.
That's why our industry has such a phenomenal track record for offering superior, innovative, state-of-the-art products and services. You see, not every great invention or new product idea comes from rich multi-national corporations. Truth is, most of them come from little guys and gals like you and me. Innovative ideas like personal hygiene products, home water filters, unique diet products, leading-edge membership services, gas-saving automotive devices, toys, insurance … just to name a few.
The BIG Guys
Did you know that Colgate-Palmolive and Gillette offer products through Network Marketing? So does Avon, the $3 billion cosmetics giant. Prudential Insurance is the world's largest insurance company, but did you know that the A. L. Williams Corporation sells more individual life insurance - through Network Marketing - than "the Rock"?
And don’t think this is just a North American phenomenon. Amway, along with
IBM and Mobil Oil, is one of the top ten fastest-growing "foreign" companies in
Japan, with sales exceeding $600,000,000. There are an estimated 800 Network
Marketing companies in Malaysia alone!
Now, picture yourself way, way up in the executive dining room at AT&T and
being the guy or gal who has to tell the chairman of the board about losing
3,000,000 long distance customers.
Or, how about sitting in the President's penthouse office in the Prudential Building in Boson, explaining how A.L. Williams, after only 10 years, is selling more individual life insurance than you are. Do you think those guys are interested in what's happening down here at the grass-roots level? You bet!
And with the high cost of new product introductions and the constant pressure to discover new markets, more major corporations are turning to Network Marketing than ever before.
The Legacy of Franchising
It wasn't long ago that the fastest growing industry in the US was franchising.
When franchising began 20 years ago, people questioned its viability and
credibility, just as they have with Network Marketing. But today, with one third of all goods and services being sold through franchising, it's almost become a way of life.
Did you know that purchasing a moderately successful franchise costs an average of $85,000? Contrast that to owning your own Network Marketing business, and you'll see why Network Marketing has now become America's fastest-growing method for distributing products and services.
Network Marketing Vs. Franchises
In Network Marketing, you don't have employees. You, and everyone you sponsor into the business, are independent contractors.
Another major benefit of a Network Marketing business is that you choose who
you want to work with. You are not forced to sponsor people you don’t really like.
Network Marketers work when they want, where they want (usually out of their
homes, which offers significant tax advantages), and how they want. There are no standard hours or retail locations that must be opened according to schedule. And remember Network Marketers are volunteers. You're not obligated to do anything. How you work your business is completely up to you.
Another difference is the power of "geometric progression." J. Paul Getty once
said that he'd rather have one percent of the efforts of 100 people than 100 percent of his own. Does that make sense to you? I hop so, because it's one of the biggest benefits of owning a Network Marketing business.
As you bring people into your Network and train them to achieve success, the
company you're with pays you for those efforts. Soon, you'll have a growing
Network of independent business builders like yourself, each being paid on the
movement of goods and services throughout the Network.
Let's say you sponsor five people into the business. Those five each do the same
thing. How many people is that? Well, now you have three levels: you, the five
you originally sponsored, and 25 new people.
Now, if each of those 25 bring in five more new people …
Well, you see what's going to happen. An organization of hundreds, even
thousands, can be built in a relatively short period of time.
Of course, not everyone you or your people sponsor into the business will be a
serious business builder. Far from it. The beauty is … they don't have to be. You only need a handful of serious people in your Network to be a big success in this business.
For most people, residual income is an elusive dream. If you weren't born rich,
don't have the talent or even "luck" to be an inventor, musician or performer, or
don't have the good fortune to have a half-million dollars lying around to invest in stocks or real estate, the door to residual income is all but closed to you.
As far as I know, the only place where ordinary people can make extraordinary
money is the residual income possible from building a Network Marketing
business.
Now, we all have a very personal definition of what it means to be wealthy. One
person's goal of an "extra little" $1,000 is another person's outrageous fortune.
But enduring, increasing wealth is possible in Network Marketing. I personally
know many millionaires, and many more thousandaires, who are earning residual income after only one to four years in their own Network Marketing business.
What's more, this is a concept highly successful people appreciate immediately.
They know the value of residual income. That's why they can see the possibilities of a part- or full-time Network marketing career right away. This is one reason why more and more professional and managerial people are entering our business.
Here's another...
Business researchers estimate that over the next five years, as much as 30 percent of middle management will be out of work, replaced by computers, corporate cost cutting, and improved management/employee systems and communications.
According to the latest projections, by the mid-1990's, twice as many people will be holding down two or more jobs as a result.
Working Women
I'm certain you're aware of the tremendous trend of women entering and
re-entering the workplace. Many things have changed in corporate America – but women still earn less than their male counterparts. This is especially true in
managerial positions, where the "glass ceiling" prevents them from getting to the top of traditionally male-dominated industries.
There isn't any ceiling for women in Network Marketing.Industry experts state that 65 percent or more of Network Marketers are women. The reason for this is not simply the growing economic pressure to become a two-income family. Women are attracted to Network Marketing for two reasons.
1. There are no barriers of sex, education or experience in this industry.
2. Network Marketing is perfect for most women.
Here's why:
Network Marketing is a "nurturing" business. It's built by forming relationships
where you care for others and encourage them to succeed. That's why the most
successful group of people entering Network Marketing are female teachers.
Combine their teaching skill with their ability to recommend products and
services, and you've got a dynamite marriage for success.
The fact is, women are better talkers and explainers than men. Now please, don't
be upset with me. This is a fact. Researchers at the Harvard Preschool Program
studied little boys and girls and found that only 68 percent of what came out of a little boy's mouth were words. The other 32 percent was just noise. You know,
motor sounds, "uh" or "Mmm," spurts, pops, "brrruuums," "varooms," and
"buh-buh-buhs." On the other hand, every sound the little girls made were actual words!
And I love this one. That same survey found that the average man speaks
approximately 12,5000 words per day. How many for the average woman?
25,000! Let me tell you a story that illustrates this.
A friend was consulting with a business friend of his in his home-office when his five-year-old son burst through the door. We were having an important meeting, but the little boy interrupted anyway.
"Daddy, Daddy, I've gotta ask you an important question."
His father was very short with him. They had a rule at their house that Daddy was not to be disturbed when he was in a business meeting. So, the friend told him: "Son, you've interrupted me. I'm very busy. Why don't you ask your Mother?" The little boy looked up at his dad and replied:
"But Daddy, I don't want to know that much about it."
You know, as I travel around North America, I meet a tremendous number of
successful couples who have built large and prosperous Network Marketing
businesses. One interesting thing I find is that most of these successful enterprises were begun by the women. Once the men saw how great the business was, and when their wives started making more money than they were, the men quit their jobs and joined them. It happens all the time.
Success Stories
I've given you a number of reasons why Network Marketing is growing so rapidly, and I've listed a number of corporate success stories. But Network Marketing is not about the success of corporations. It's about the success of people just like you.
I have listened to literally thousands of such personal success stories. Each is
unique, yet they all have something in common: the men, women and families
involved have dramatically changed their lives through Network Marketing.
Rags to riches stories are always impressive. I've known people who were broke, bankrupt, who had no hope for the future - who then began their Network
Marketing businesses and, in a few short years, emerged earning an extraordinary income.
… People are accomplishing that every day. The truth is, if you've never made
anywhere near that kind of money, it's pretty hard to believe, especially when the person making that money is working part-time. But in this business, even if it sounds too good to be true, it really can be! …
…Thousands and thousands of people are doing it this very minute. I know. I've
met lots of them and I'm meeting more and more everyday. And do you want to
know something? They're not any smarter or better than you are. They just know something you don't know - yet!
One more thing, money isn't everything. I know we speak about money a great
deal in Network Marketing. That's because in today's society, money is required.
You cannot focus on owning your own life or making a difference in the lives of others if you're broke and can't pay the rent. In a recent survey by Money
magazine, 40 percent of their readers felt that an unexpected bill of $1,000 would be "a big problem." As a whole, Americans save only five percent of their income. 20 percent of us have absolutely nothing set aside.
Financially or otherwise, that's not freedom.
But for me, and for thousands and thousands of Network Marketers, additional
income is only one of the benefits of this business. Number one on the list is
personal growth.
Network Marketing literally transforms people's lives. Something special happens to people when they contribute directly to the success of others. Years drop away from their faces as self-centered concerns disappear. You have the opportunity to this business to master so many valuable life skills: listening, communication, public speaking, business, organization, friendship, finance, teaching, coaching, and more. And when you see man or woman, who six months before had zero self-esteem, get up in front of a room of people and speak with enthusiasm and confidence …
Well, that's when you realize just how powerful this business really is.
No matter who or where you are in life, Network Marketing can make you better.
In fact, I say that being the best in this business makes you the best in life!
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